CHARM
Brand identity for a small art collection club in Japan. CHARM means "Collectible" - "Hidden" - "Art" - "Rare" - "Master". The brand is designed in a Minimalist style to show sophistication and classicism. The logo is designed simply in the form of letters, refined in detail to show the classic - the font chosen is Minion Pro - for simplicity and easy recognition.
The bright red color is used as the main color to bring attraction, highlights and blends with 2 colors white and black to create the necessary balance. The letter C of the logo is used as a basic identity signal of the brand.
The brand identity set includes logo, key-visual, office and media publications.
Concept/ idea: Cuong Luu
Logo/ Visual Social: Cuong Luu
Visual Social: Linh tran, Linh cao
La Grafik Studio - Brand Identity - 2022
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Special thanks to the photographer in Unsplash.
